A student brief which involved the redesign of an existing book cover, using only handmade techniques. I chose to redesign the book cover ‘The Last Rhinos’, using the method know as relief printing, thereby carving into a piece of silk-cut lino and hand printing the original.
The concept behind the brief was to depict something that is no longer there, that becomes almost invisible, this was achieved through the use of a light grey ink, giving it a ‘shadow effect’. The technique of cutting into the lino, was a strong reference and starting point for the idea behind the book and the cutting of rhino horns, thereby slowly killing the rhino population and adding them to the list of endangered species.
Front cover and internal page design for ‘A Fresh Batch’, by Stephanie Alexander. The client wanted the cookbook to appeal to a younger demographic, young couples who are busy professionals and looking to cook a quick and easy meal.
I designed around a simple, easy-to-use cookbook, that was friendly, warm and clearly laid out for the user. Making use of warm colours, friendly typography and exciting photography.
WINE LABEL DESIGN
This brief was a wine label design for body builders. The client was looking for a label design that would appeal to it’s demographic. It needed to be bold, heavy and solid, which bought about the XXL range of wine, each bottle is infused with a different percentage of proteins, nutrients and sugars to suit their dietary requirements.
The labels are printed on a brushed steel metal and wrapped around a matt black wine bottle, the look resembles weights and dumbbells, that are most commonly associated with body builders. When stacked on shelves in a bottle store, this range of wine will stick out with its bold, contrasting colours, making use of materials that are directly related to its demographic and purpose.
Design of the Sydney annual Mardi Gras festival. The brief involved a poster design and roll out. The client wanted a series of three posters, appealing to the demographic. I chose to do a handmade technique, using objects that are commonly associated with the Mardi Gras.
To suit the demographic I used bold but yet feminine colours. This combined with a friendly and playful type produced something that was eye catching and would make the viewer want to find out more about the upcoming event.
MAGIC BULLET CAMPAIGN DESIGN
Campaign design for Coconut Magic. An Australian owned company selling healthy coconut products. The client wanted a campaign to introduce their new Magic Bullet Recipe. The campaign consisted of a table pop up, A3 poster, A6 card design and the design of all their product packaging including MCT oil, Coconut Butter and ground coffee bags.
CORPORATE BRAND IDENTITY
Corporate logo design for Noumea, a island in New Caledonia. The client wanted to appeal to a younger demographic, young couples looking for a quality holiday. The area is rich with cultural diversity. Arts and crafts play a vital roll in the daily lives of the community. I focused on the idea of community spirit, culture and expressive colours.
Throughout the island there are different carvings of totem poles. I used these as the basis for my design, playing around with the placement of individual letters and the meaning created through the various positions.
The logo was rolled out, creating a website, mobile site and street flags which will be displayed in the streets of various cities. The design resembles a fun, exciting and expressive logo which is visually effective and describes the culture of that area.
Student brief to design a monthly newsletter for a law firm know as Bertrand. The design is based around the idea of a successful business and reaching your full potential.
Personal Project for a friends wedding invitation. Interesting project in that the client had a mix of cultures, both Korean and South African. The wedding was to take place in Korea, many friends and family having to travel from far. The concept was to create a basic tickets type of invitation, using a illustration of a traditional Korean house - 'Hanok', resembling the wedding venue. The Invitations were letterpress printed with gold foil and embossing.
VINSCENT 'WINE AROMA CARDS'
Ongoing project for a start up company based in Sydney. The client wanted to design scratch cards representing 50 different wine aromas.
The illustrations are hand painted using watercolour and then digitalised to include ink illustrations and outlines on top of the watercolour.
The end result will be a gift box with 50 cards representing 50 different aromas and illustrations.